Most Static Caravan owners are not sales and marketing executives so they quite often start their Static Caravan advertising on Social Media such as Facebook, Pinterest, Twitter,Instagram, and maybe LinkedIn. Since these platforms are free it seems a logical step to utilise them but unless you know what you are doing it can be detrimental.
The Downside of Social Media
Many caravan owners have come across the downside of social media over the past year particularly when disputes occur with renters. Clearly the best way to deal with disagreements with guests is privately, avoiding airing grievances on social media. However, all too often nowadays people take to Facebook to share their complaints with the world or Twitter to launch their virtual attacks. Twitter puts a whole new meaning on “a little bird told me”.
Recently, some Static Caravan owners have experienced a spate of abuse from people they didn’t even rent their caravan out to. Sometimes it takes the form of accusing the owner of scamming when no such thing has occurred; but the owner’s details are published all over the internet and the damage is then done. The brigade of “there’s no smoke without fire” are all too willing to share a derogatory post without knowing the full facts or indeed any facts at all.
Why do people do it?
One might wonder why anyone would spend the time berating an owner of a caravan that they have never met or rented from. It usually happens for five main reasons:
- A friend or family member complained about their stay in the caravan on returning home from their holiday. So on hearing about it, someone decides to air their right to freedom of speech on Social Media.
- A competitor is jealous of the amount of bookings a caravan owner is getting so decides to spread bad publicity to cause trouble.
- The caravan owner has fallen out with someone completely unrelated to caravans, lettings or holidays and a virtual revenge campaign is launched.
- Someone who has a very sad life creates some excitement in it, by causing trouble for other people.
- The guest has a genuine complaint but isn’t satisfied with the resolution offered.
No matter what the reason is, it’s not good for the caravan owner or indeed the Static Caravan lettings industry generally when these things happen. So how can they be avoided?
Firstly, if there is a genuine complaint from one of your guests, do your best to resolve it in a mutually satisfactory way. Offering a part refund or perhaps a weekend stay free may be all that is required.
It’s also a good idea to understand the law governing public websites including Social Media in the UK. If the worst comes to the worst, and as a last resort, you can prosecute under the Defamatory Act 2013.
The law states:
“Any intentional false communication, either written or spoken, that harms a person’s reputation; decreases the respect, regard, or confidence in which a person is held; or induces disparaging, hostile, or disagreeable opinions or feelings against a person, or hinders a person’s business is contrary to The Defamatory Act 2013.”
Court cases can be costly and few people would want to take this route when less expensive and time consuming alternatives exist.
Static Caravan Portals
However, by far the best method of Static Caravan advertising is to register your holiday home on a caravan portal, such as Rent My Caravan, that promotes your caravan in many ways including via Social Media. Comments are monitored by the caravan portal to ensure that when someone exercises their freedom of speech it is actually the truth. Our owners work very hard to develop an enviable reputation and we won’t allow it to be destroyed by an unjustified derogatory post.